WHY SUPPLIER ACCESS IS RESTRICTED
We are not building the widest catalogue.
We are building categories that move consistently.
To protect sell-through, pricing discipline, and operational focus, we typically onboard limited primary supplier per category at a time.
This allows us to:
Concentrate demand
instead of diluting it
Maintain pricing integrity
across the market
Reduce channel conflict
for approved suppliers
Reorder consistently
from partners who perform
WHAT APPROVAL ACTUALLY MEANS
Approval is not a listing. It is entry into an active retail channel.
We do not rotate suppliers casually. We build depth before we add breadth.
Products are introduced
into live consumer demand immediately
Orders are driven
by sell-through data, not manual follow-ups
Reorders follow performance,
not promises
Distribution expands
only when results justify it
Once Approved
Live Demand
Products enter active consumer demand immediately
Data-Driven Orders
Orders follow sell-through, not manual chasing
Performance Reorders
Reorders are earned through results
Controlled Expansion
Distribution scales only when justified
SUPPLIER PROFILE
Our current suppliers include manufacturers and importers supplying established brands across essential retail categories.
- Hand & Power Tools
- Auto Essentials
- Home Essentials
- Building Materials
- Home & Kitchen Appliances
We avoid duplicating identical brands within the same category. If a category is already performing, new consideration is rare.
Why Serious Suppliers Prioritize This Channel
Who This Is For
Who This Is For
- Suppliers who perform consistently and value long-term distribution.
- Operators with manufacturing or import capability at scale.
- Partners focused on sell-through, not one-off transactions.
- Brands seeking national reach through a single retail channel.
- Teams that use data to guide supply and pricing decisions.
Who This Is Not For
Who This Is Not For
- Open-market resellers competing on price alone.
- Suppliers testing limited or unstable stock.
- Unauthorized brand sellers.
- Operators seeking quick listings without long-term commitment.
- Businesses unwilling to align on pricing and performance.
Minimum Requirements for Category Consideration
We review suppliers who can demonstrate:
- Manufacturing or import capability at scale
- Authorization to distribute the brands submitted
- Capacity to support repeat supply
- Stable wholesale pricing suitable for retail
- Operational reliability and responsiveness
We do not consider:
- Open-market resellers
- Clearance-only stock holders
- Unauthorized brand sellers
- Suppliers without consistent supply capacity
Commercial Alignment
This partnership only works if incentives are aligned.
Sustainable Margins
Wholesale pricing must support long-term retail viability.
Reliable Supply
Supply must be consistent, not opportunistic.
Price Discipline
We do not race to the bottom on price.
Deliberate Growth
Categories are built carefully, over time.
01
Identity
02
Category
03
Authority
04
Commercial
05
Contact
06
Acknowledgement
